Onramp for Everyone
Brian Cubellis | Chief Strategy Officer
Jan 12, 2026
Bitcoin ownership is a progression. It usually starts as a small allocation driven by curiosity.
But as understanding deepens, the asset transforms from a speculative trade into a foundational store of value. That curiosity matures into conviction and the need for long-term financial planning.
Onramp exists for that moment.
We built Onramp for individuals who view bitcoin as wealth rather than a trade. We serve people who understand that custody, security, and resilience are not just features added at the end. They are the necessary foundation.
Today, we’re making that clearer than ever.
Onramp is here for individuals. And we’re lowering the barriers to best-in-class bitcoin custody and financial services so more people can access it with confidence and peace of mind.
Strength in Many
You’re going to hear this phrase a lot from us this year:
Strength in Many.
We say it because it’s why Onramp exists.
Onramp mirrors the ethos of bitcoin itself by systematically reducing the amount of trust required to store wealth. We leverage bitcoin-native multisig to distribute access and control across distinct financial institutions, ensuring no single entity possesses the unilateral authority to move or lose your funds. This architecture enables trust-minimized third-party custody for the first time.

You can outsource the technical burden of key management without ever ceding unilateral control to a single counterparty. You maintain legal and operational command of the quorum, ensuring your wealth never rests on a single point of failure.
No single institution, private key, or person should represent a potential single point of failure for your bitcoin wealth. That belief is embedded into everything we do, from custody architecture to operational controls to recovery mechanisms.
It’s also why individuals choose Onramp.
Lowering the Barriers to Serious Bitcoin Ownership
Historically, institutional-grade custody and bitcoin financial services have been gated. High minimums. Complex onboarding. Pricing that scales up as your bitcoin appreciates.
That model doesn’t serve individuals. Especially not those who are early in their journey, or those who already hold meaningful bitcoin and are thinking more seriously about resilience, inheritance, and long-term stewardship.
So we changed it.
Onramp now offers flat, tier-based pricing designed for individuals. Your costs don’t rise just because bitcoin does. As your conviction compounds, your fees don’t quietly compound alongside it.
We believe pricing should align with long-term ownership rather than penalizing it.
Built for Individuals, Start to Finish
Onramp for individuals means more than lower pricing. It means reducing friction without compromising standards. All Onramp Core accounts (starting at $250 per month) include:
- A segregated Multi-Institution Custody (MIC) vault
- One included IRA account ($100 per month value)
- Integrated inheritance & estate planning
- Dedicated per-incident Lloyds of London insurance coverage
- Access to Onramp Guardian & enhanced security features
- True proof-of-ownership through on-chain segregation—audit your own vault anytime instead of trusting a platform-wide attestation.
This is a one-stop platform for bitcoin wealth. Custody, financial services, planning, and protection, built together rather than stitched together later. And with our new seamless self-onboarding flow, you can get started in mere minutes.
Bitcoin Ownership Is a Journey
Most people don’t wake up one day needing multi-institution custody, inheritance planning, or IRA structures. They grow into it.
As bitcoin becomes a material part of your wealth, the stakes change. The strategies that worked for a smaller allocation often fail to address the complexities of significant ownership. And eventually, it reaches a point where the questions change.
How resilient is my setup? What happens if something goes wrong? How does this fit into my broader financial life? How do I protect the people who depend on me?
Onramp exists for those questions.
We work with individuals who are new to bitcoin and with those who already hold material exposure. Some are building toward long-term ownership. Others are refining and professionalizing what they already have.
Our model has resonated with the most dedicated proponents of self-custody. They increasingly recognize Onramp not as a substitute for their personal setup, but as an additive solution. We also provide a place where advocates can refer friends and family for best-in-class exposure without the technical headache or burden of DIY management.
In all cases, the goal is the same: peace of mind.
Protection Is Not Optional
Bitcoin is a bearer asset. That’s powerful. And it’s also unforgiving.
Security failures rarely provide advance warning. Inheritance gaps remain invisible until they become urgent. Simple DIY setups feel efficient right up until the moment they become a liability.
Onramp is built on the belief that individuals deserve the same level of protection, redundancy, and resilience that institutions demand.
Multi-Institution Custody distributes trust across independent parties. Insurance protection adds an extra layer of defense. IRAs, structured accounts, and BTC-backed loans bring bitcoin into the broader financial system without compromising ownership principles. Inheritance and estate planning ensure that bitcoin wealth doesn’t disappear at the moment it matters most.
The individual is not alone.
That’s Strength in Many.
Onramp for Everyone
Onramp for Everyone doesn’t mean one-size-fits-all.
It means making serious bitcoin ownership accessible. It means lowering the barriers to resilient custody and financial services without lowering the standards. It means supporting individuals as their relationship with bitcoin evolves, from first conviction to long-term stewardship.
Bitcoin ownership matures over time.
Your custody and planning should mature with it.
We’re here for that journey.
Strength in Many.
