NVK, founder of Coinkite and Bitcoin hardware pioneer, joins The Last Trade to declare unequivocally that Bitcoin is winning. He covers the latest COLDCARD hardware, what over a decade of building Bitcoin security products has taught him about the space, and why every company will eventually be dragged into needing a Bitcoin treasury strategy whether they like it or not. The discussion gets into the messy realities of Bitcoin's path forward — ETFs bringing scammers to the table, regulatory volatility, and the high noise of public discourse — and why none of it changes the underlying trajectory. NVK closes with the argument that there is no avoiding Bitcoin economically, so the only question is whether you get ahead of it or get dragged in later at a much higher price.