November 14, 2023

Announcing: Launching Onramp Managed Wealth & Welcoming Andy Edstrom

Andy Edstrom CFA, CFP @edstromandrew

Why I’m Inspired to Build Onramp Managed Wealth

We are delivering the industry’s best long-term bitcoin solution to financial advisors and their clients.

In January 2019 I began writing Why Buy Bitcoin. The dollar price of bitcoin was $3.2k, which represented an 84% drop from its recent high of $19.6k. Most financial advisors thought bitcoin was dead. But I saw the investment opportunity of a lifetime. When the book was published 8 months later, the dollar price of bitcoin had risen to $8.5k, but financial advisors were still nowhere to be found.

To realize my vision of financial advisors helping their clients invest in bitcoin, I joined a bitcoin company and built a service to allow financial advisors to buy actual bitcoin for their clients. But after launching successfully, that service suffered from both the failure of its custodian and apathy among financial advisors during the bitcoin bear market of 2022.

Fast forward to today and, to my knowledge, Why Buy Bitcoin is still the only bitcoin investment book written by a financial advisor. Nevertheless, its thesis is more relevant than ever. Moreover, the bitcoin industry has yet to deliver the right solution for financial advisors and their clients to obtain exposure to this asset.

Bitcoin’s current dollar price is $36.5k, representing a roughly $700B asset that has organically monetized from zero in just 15 years. While the significance of this feat should not be understated, bitcoin has only realized a fraction of its long-term potential, especially for financial advisors and their clients.

Enter Onramp Managed Wealth

Onramp Managed Wealth is unique in the marketplace – an innovative bitcoin-only technology solution providing advisors with the tools to allocate clients’ assets directly into bitcoin in a secure and compliant manner. Onramp Managed Wealth is built by seasoned professionals in the bitcoin industry and leverages BitGo Trust Qualified Custody, which insures client assets. Advisors can have confidence in this solution as trusted fiduciaries to their clients.

The launch of Onramp Managed Wealth enables financial advisors to adopt bitcoin as a strategic allocation for their clients’ portfolios, with minimal friction and industry-leading custodial assurances. Beyond best-in-class execution and qualified custody through BitGo, Onramp Managed Wealth facilitates seamless integrations into existing portfolio management and reporting workflows, allowing advisors to rebalance, report, and bill on bitcoin allocations. Advisors are also given access to the Onramp Terminal, a comprehensive bitcoin-only research portal that offers real-time market information, on-chain data, key indicators, adoption metrics, news, research, and collaborative tooling.

The Onramp team is uniquely positioned to deliver this solution to advisors, given our deep knowledge of bitcoin and track record of building businesses in the industry, as well as our experience in investment management and private wealth. Moreover, Onramp’s differentiated expertise provides value to financial advisors via ongoing educational support, allowing clients to strengthen their conviction in bitcoin as an investment and navigate the allocation process  with best practices.

Prior to the launch of Onramp Managed Wealth, the financial advisor and investment management communities were limited in their ability to direct client assets to bitcoin securely and efficiently. These gaps in the market have resulted in held-away assets and a general lack of insight into clients’ bitcoin holdings. Our goal is to support advisors as a trusted resource and educational partner to empower them to safely utilize bitcoin in their practice.

The financial advisory world is finally ready for bitcoin. And Onramp Managed Wealth is here to help. To learn more about Onramp Managed Wealth, check out our website or get in touch with us here.