Roundup: Bitcoin Development, Network Effects & ETF Flow Update
Zack Morris | Research Analyst
Feb 22, 2024
MicroStrategy: “We’re a Bitcoin Development Company”
MicroStrategy is widely known for their adoption of a “bitcoin strategy” in 2020, when they began to convert their corporate treasury into bitcoin.
But a funny thing happens when you buy bitcoin — once you have a stake in the network, you become motivated to contribute to the growth, resilience, and success of the network in other ways.
And so it is with MicroStrategy and the present evolution of their bitcoin strategy, with the following proclamation last week from CEO Phong Le during their Q423 earnings call:
“We consider MicroStrategy to be the world’s first bitcoin development company.
Let me explain what we mean. We are a publicly traded operating company committed to the continued development of the bitcoin network through activities in the financial markets, advocacy and technology innovation. As an operating business, we’re able to use cash flows as well as proceeds from equity and debt financings to accumulate bitcoin, which serve as our primary treasury reserve asset.
We also develop and provide industry-leading AI-powered enterprise analytics software that promotes our vision of intelligence everywhere and are also using our software development capabilities to develop bitcoin applications.”
One such bitcoin application is MicroStrategy’s , a product that integrates a bitcoin wallet and lightning address into corporate email accounts. Through integration with lightning, companies can reward employees with satoshis for completing surveys, meeting health and wellness goals, or simply showing up to meetings on time.





