Research
Research & insights
In-depth bitcoin research and insights from industry experts. Analysis you won't find anywhere else.
Research
In-depth bitcoin research and insights from industry experts. Analysis you won't find anywhere else.
Jackson Mikalic | Head of Business Development
Feb 19, 2025
If you own Bitcoin, you need to make one critical decision: Who secures the keys to your Bitcoin?
Bitcoin is a bearer asset, meaning whoever holds the private keys can access the Bitcoin. Custody, the management and security of private keys, then becomes paramount, because lost or compromised keys can result in a permanent loss of Bitcoin.
This makes custody foundational for Bitcoin, not just a minor detail, but a core part of your financial planning for your Bitcoin wealth.
For many people, this concept is new. When you save money or invest in stocks, you’re used to a bank or broker holding assets on your behalf. Bitcoin is different. You can hold it directly without a financial intermediary, but that means you’re also directly responsible for how it’s secured and accessed.
Historically, “holding the keys” to your Bitcoin meant physical control of a hardware device like a Ledger and the associated seed phrase. This meant having full control and access.
But modern solutions like multi-institution custody (MIC) change the historical notion of control. Today, investors can retain control over their Bitcoin even without personally managing a key through solutions like MIC.
In Bitcoin, custody isn’t an afterthought. It’s the difference between keeping your wealth and losing it. That’s why custody is often considered one of the most important and most challenging aspects of long-term Bitcoin ownership.
The best security available for your bitcoin without the technical burden. It's time to upgrade.
In Bitcoin’s early years, most users stored their Bitcoin on exchanges until Mt. Gox collapsed in 2014, taking over 800,000 BTC with it. The total included approximately 750,000 customer Bitcoin and about 100,000 of Mt. Gox’s own holdings, totaling around 7% of all Bitcoin in existence at the time.
At its peak, Mt. Gox was handling over 70% of all Bitcoin transactions globally. It was the go-to exchange for buying, selling, and holding Bitcoin. However, the catastrophic loss, caused by a long-running hack that siphoned out ~850,000 Bitcoin, led to Mt. Gox’s bankruptcy and ultimately destroyed public trust in centralized exchanges.
That’s when the mantra “Not your keys, not your coins” started to gain traction across the Bitcoin community.
In response to the failure of Mt. Gox and other centralized custodians, self-custody has become increasingly popular. Consumer-grade hardware wallets, such as Trezor, Ledger, ColdCard, and Foundation Devices, among others, were introduced, offering users a way to securely store Bitcoin independently.
The Trezor Model One was the first widely adopted consumer-grade hardware device, debuting on July 29th, 2014. So, over the decade from 2014 to the present, two dominant forms of Bitcoin custody emerged:
These models have served Bitcoin investors for years, but they each come with serious trade-offs. As Michael Tanguma, CEO of Onramp, noted in a recent interview:
“It’s not hard to self-custody and remember 12 words (seed phrase). But it’s hard to self-custody when your net worth is reliant on it.”
Self-custody means you personally hold the private keys to your Bitcoin. This is most often done using a single hardware wallet (like a Ledger or Trezor) or a multisig wallet setup, either DIY or via collaborative custody platforms like Unchained or CASA.
Pros:
Cons:
As Tanguma puts it:
“People hit a ceiling. They love the idea of sovereignty, but the responsibility of holding that much wealth alone becomes a dealbreaker.”
Third-party custody is when an institution (such as an exchange or custodian) holds the keys to your Bitcoin and manages security on your behalf. It’s the model most people are familiar with, similar to how traditional brokerage or bank accounts work.
As Tanguma explains, the limitations of third-party custody:
“There’s no undo button. That’s the difference. A hack in traditional finance is a reputational problem. A hack in Bitcoin custody is catastrophic.”
Both models have earned their place in Bitcoin’s history, but neither fully addresses the modern needs of many Bitcoin investors as the price appreciates and stakes are higher.
Roughly 20% of all Bitcoin, about 4 million BTC, is estimated to be permanently lost, often due to misplaced seed phrases, damaged devices, or forgotten PINs.
That’s an enormous amount of wealth gone forever. And while self-custody can work well for smaller allocations, the psychological and operational risks increase as Bitcoin allocations grow.
Many investors have suffered losses due to exchange hacks, internal mismanagement, insolvencies, or outright fraud. Custodians often pool client funds in omnibus wallets, meaning one breach or failure can impact thousands of users at once.
Even “trusted” institutions like Celsius, BlockFi, Prime Trust, and FTX failed to protect client assets when it mattered most.
In total, over $600 billion has been lost across the digital asset space, directly reflecting the trade-offs and risks inherent in both models.
As Michael Tanguma puts it:
“People are trying to square a round peg—Bitcoin—with square TradFi systems that just weren’t built for it.”
That’s why more investors are asking: Is there a better way to hold Bitcoin?
Until recently, investors had two main options: self-custody or third-party custody. Both have served a purpose, but each comes with significant trade-offs.
To address gaps in the market, a third model has gained traction: multi-institution custody.
It builds on the strengths of multisig and institutional infrastructure to offer a solution that keeps clients in control of their Bitcoin, while also providing seamless access to financial services like inheritance planning and loans.
You retain full control, but offload the operational burden. You eliminate single points of failure without needing to manage seed phrases or maintain hardware.
It’s not a fit for everyone. But for those seeking security, simplicity, and long-term peace of mind, it’s worth exploring as part of a well-considered custody plan.
Our team is here to support you in your decision-making process. We’ve guided thousands of clients and can help you make the right decision for your circumstances - book a consultation.